Our Story

Our Story

Introduction: Who We Are

 

At TrainingAid, we believe that sustainable tourism starts with empowered people. As a global leader in tourism training, we equip destinations, businesses, and professionals with practical, actionable skills to drive positive change.

Through hands-on learning, expert-led courses, and industry collaborations, we bridge the gap between theory and real-world application—helping organizations integrate sustainability into their core strategies.

 


 

Our Mission & Vision

 

Our mission is to make sustainability a fundamental part of tourism by empowering professionals with the knowledge and skills to implement responsible practices.

We envision a future where tourism businesses and destinations thrive in harmony with their communities and the environment—ensuring long-term resilience and success.

We do this by:

 Providing world-class, accessible training programs.

 Supporting tourism professionals in their sustainability journey.

 Partnering with organizations to develop strategic capacity-building initiatives.

 


 

How It Started: The TrainingAid Journey

 

TrainingAid was founded with a simple yet powerful goal: to make sustainability training accessible, practical, and impactful for tourism professionals.

From our early days working with industry experts to today’s international network of learners and partners, we have grown into a trusted resource for destinations, businesses, and professionals committed to sustainable tourism.

Key Milestones:

Year 2014: TrainingAid launched its first professional development program.

Year 2016: Established first large partnership with the Global Sustainable Tourism Council (GSTC).

Year 2020: Expanded to offer customized corporate and destination training solutions.

Year 2022: We became signatories of the Future of Tourism Coalition.

Year 2022: Launch partner of the Glasgow Declaration.

Year 2023: Launch Partner Tourism Declares a Climate Emergency.

Year 2025: We are joining the Pact for Skills in Tourism LSP. The Pact for Skills is one of the flagship actions of the European Skills Agenda. The Pact aims to support public and private organisations with upskilling and reskilling, so they can thrive through the green and digital transitions.

 


 

What We Do: Our Approach

 

We take a hands-on, real-world approach to sustainability training, ensuring that tourism professionals gain the skills they need to make a meaningful impact.

For Destinations: Helping sustainability managers and local stakeholders drive positive change.

For Organizations: Supporting companies in embedding sustainability into their operations.

For Professionals: Equipping individuals with essential green skills and industry-recognized credentials.

 


 

Our Impact: Making a Difference

 

Our impact at a glance:

 40+ sustainability initiatives supported globally.

 10,000+ tourism professionals trained worldwide.

 20+ collaborations with leading organizations and sustainability initiatives across the globe.

 


 

Join Us: Be Part of the Movement

 

Whether you’re a destination manager, a tourism business, or an industry professional, we’re here to support your sustainability journey.

 Explore our training programs

 Join our professional network

 Partner with us to drive sustainable tourism forward

 

Contact Us to learn more about how TrainingAid can support your sustainability goals!