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Destination Developer and Sustainability Strategist at Destination Järvsö
Sweden
Anna-Lenna Wallin is a Destination Developer and Sustainability Strategist for Järvsö, the first destination in Sweden to achieve silver status in Earthcheck's certification program. Ms Wallin has worked since 2012 with the hospitality industry and is responsible for the ongoing certification work via Earthcheck at Järvsö. She is also a board member of The Swedish Society for Nature and Ecotourism and has worked with the Nature’s Best® label, Sweden’s only sustainability label for nature-based experiences, for over 20 years.
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